Reporting to the Director, Strategic Marketing, the Manager, Marketing Analytics s responsible for supporting the Marketing team’s direct-to-donor marketing efforts to acquire, retain and grow existing donors.

As a key member of United Way Toronto and York Region's Marketing team, your key accountabilities will be:

• Produce reports and analysis for all marketing channels, including direct marketing campaign, donor metrics and revenue
• Conduct data analysis for donor profiles and associated trends, insights and characteristics around attrition, donor migration, lapsed, first year donors etc.
• Develop recommendations for data and test strategies for future campaigns
• Analyze and provide recommendations of donor mix by channel to drive growth
• Support Director and internal stakeholders on development and execution of donor segmentation, profiles and contact management strategy
• Perform data extractions for direct response campaigns
• Use data and donor insights to support marketing team business planning
• Identify opportunities for future growth and process changes using metrics and measurement of ROI
• Collaborate with IT colleagues in evaluating systems and reporting tools to improve and optimize marketing performance, providing input/insight into development of analytics models
• In conjunction with the Director, translate complex requirements and processes into training materials for internal stakeholders
• Collaborate with users to develop business functional and reporting requirements for CRM tools

The successful candidate will have the following:

• More than 1 year of business analysis experience including marketing analysis and working with CRM systems
• University degree in a related field such as mathematics,, statistics or business, or equivalent experience
• Thorough understanding of data mining and interpretation, business and marketing analysis, marketing program measurement and test design
• Strong analytical and project management skills with proven ability to take initiative and carry projects to completion with minimum supervision
• Excellent teamwork, interpersonal, verbal and written communication skills and the ability to interact professionally with a diverse group of stakeholders
• Ability to think creatively and to contribute to both strategic and tactical decisions
• Demonstrated ability to effectively manage, foster and grow constituent relationships
• Proven organizational skills and the ability to manage competing priorities and meet deadlines under pressure
• Knowledge of the social services and/or not-for-profit sector considered an asset

Interested candidates please submit a cover letter and resume no later than Friday, October 2, 2015 at 5:00 pm EST to M6127@uwgt.org and please indicate where you saw the job posting.

We thank all applicants for their interest. Please note that due to the volume of resumes, only candidates selected for an interview will be contacted.

United Way Toronto & York Region offers accommodation for applicants with disabilities in our recruitment processes. If you are contacted by United Way Toronto & York Region regarding a job opportunity, please advise if you require accommodation.